As you know, the publications on the homepage of your Facebook accounts contain your friends’ publications as well as publications from the pages you follow. Facebook plans to make a chapter so that a new “news” is created that displays only page and ad posts in isolation from friends and family publications.
Facebook began testing the new publications stream in six small countries before expanding to more countries and formally applying them later based on the test results.
Facebook aims to drive page managers to increase their spend on ads to show and promote their publications to appear to more users as long as they become visible in a new, independent publisher stream.
This chapter of publications has many drawbacks and positives. For example, page managers may notice a drop in publication views as users may not click on the stream of page posts and only share with friends and family publications.
At the same time, however, an increase in view views may only show page posts sequentially, allowing opportunities to show more publications in the news stream.
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