Facebook has re-started to pour oil on the fire with regard to false content. After the problem of false news, it turned out to have problems with false advertising as well, which appeared during the US election.
In a recent official statement, the company said it had identified more than 3,000 ads linked to Russian accounts that published advertisements touching on mainly US issues such as immigration, the abolition of arms procurement legislation, and the issue of gay marriage, issues currently being raised in the United States. America.
The social network faces problems in limiting the spread of this type of content. Artificial intelligence algorithms alone are not enough, not even machine learning methods and techniques. So you constantly hire a group of experts to detect and reduce this type of content by watching pages before they are approved and published.
It is expected that a new ad monitoring tool will be unveiled to those who want to verify the content before it is published on Facebook, which has a number of users to 2 billion people.
According to The Washington Post, the ads that emerged during the US election period showed a dark-skinned woman carrying an empty gun, with another picture of presidential candidate Hillary Clinton behind bars because of her use of private e-mail servers.
Facebook reported in May that it had found more than 470 pages and an account that spent $ 100,000 to promote false news, accounts owned by people and institutions in Russia. Adding that 44% of the ads were seen at the time of the elections, and 56% after. Stressing at the same time that these efforts will not stop at this point, but will continue to reveal more.
Based on this, the social network decided to employ 1000 people. Their task now is to monitor the new ads that will be published on the Internet, so that they are free of content that calls for racial discrimination or extremist political or religious tendencies. But has not yet commented on some of the questions about the criteria to be followed by the new team, or about the courses or training they will get to be able to identify inappropriate content. And finally, where will that team be? Will he work in Facebook offices in America? Or in different parts of the world.
Because of the recent problems, Facebook decided to impose a kind of integration between the human efforts on the one hand, and smart algorithms on the other hand, the promotion of pages or advertising ads will pass more than one layer before approval and publication, and this to avoid any future problems, especially with the growing legal voices that are now demanding To develop laws restricting the freedom of Facebook in the presentation of content, which contributed – in the view of some – to change the result of the elections in the United States of America.
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