Amazon has completed all the necessary procedures to complete the acquisition of the company for the Arab electronic commerce for $ 650 million.
Amazon had announced the acquisition in late March to put an end to its rivalry with Emaar Properties, which offered more than $ 800 million.
Now that the acquisition is over, Amazon and Souk.com are integrated so you can sign in to your Amazon account. This is a first step towards greater integration of products and services between the platforms as Amazon will benefit from the global vendor base and buyers on Amazon to increase its sales.
The store features 8.4 million different products from 31 categories and is visited monthly by more than 45 million people. Despite all growth in Arab e-commerce, it still attracts only 2% of Arab retail spending, according to a McKinsey report.